01
Product Films
The product as the lead. For Plugraphics the tub comes apart into its pieces and closes again: lid, seal, print.
Independent App & Product Studio
Form follows need.
We build our own apps and digital products. With the same care we build selected projects for others and produce creative work for brands.
The first form is called VERSIQ.
Our products start like all our work: with a real need. VERSIQ is a songwriting workspace for musicians. Lyrics, your own beat, vocal sketches and song structure stay together in one project.
Now on iPhone
Write.
Your lyrics take shape while your own beat plays. Verse, hook and new lines stay in the same song.
Record.
Capture vocal sketches right inside the song. Named, dated and ready to play back.
Layer.
Lead, hook, doubles and adlibs on their own tracks in Sketch Studio. In landscape you see the whole song.
VERSIQSongwriting Workspace · A NEEDFORM Product
No account needed, your projects are stored locally on the device. No AI writing for you and no DAW replacement: a focused place for your song ideas.
More of our own products are in development. We will show them when they are ready.
NEEDFORM Studio
What we build for ourselves, we also build for you.
Selected app and product projects with a concrete problem and a scope we agree on up front. We don’t rent out developers. We build products with clear boundaries.
From idea to launch: we clarify what the app should do, design it and build it, within a scope we agree on together.
Discuss an app projectA clear identity, a page that explains your product and leads to inquiries, and the images for the launch.
Discuss a launchProduct films, fashion and brand films, launch campaigns. From the first image idea to the finished film.
Discuss a creative projectA clearly bounded, recurring process gets automated. You stay in control.
Discuss a processAlways in the same order
Understand
What should change, and how do we recognise a good result?
Build
Agree on direction and scope. Then build, from the first draft to the finished solution.
Prove
Measure against the shared goal. What works, we keep developing.
Creative Production
Images that carry a product.
Creative is a discipline of its own here, open to external brands. From the first image idea to the finished film.
One studio. Three formats.
Every film is made the hybrid way: art direction and 3D give the form, generative AI brings light, material and motion, edit and finish complete it. What differs is the purpose.
- 01Product Films
- 02Fashion & Brand Films
- 03Launch Campaigns
02
Fashion & Brand Films
Attitude, place and fabric. For our label VIVALDI: “Milano Vice”, a collection between concrete, rain and neon.
03
Launch Campaigns
One idea, many formats. For VERSIQ: a vertical launch film and App Store visuals drawn from the same line.
From idea to filmArt direction 3D & generative AI Edit & finish
Selected work
Built, shot, launched.
Our own products, our own brands and work for clients. Made with the same attitude.
As complex as necessary. As simple as possible.
What is your need?
A few sentences are enough: an app, a product or a creative idea. We will find the right path together.
Maxim GärtnerNEEDFORM · Kiel
[email protected]